February 4, 2012

4 reasons you must read “Branding Basics for Small Business”

A must-read before you engage in social media, design a logo, create collateral - or anything!

I must admit I’ve often been confused about the difference between branding, marketing and advertising.  And with nearly 15 years of public relations experience and my current profession of social media advisor, that’s a bit embarrassing. But thanks to branding whiz Maria Ross’ new book “Branding Basics for Small Business-How To Create an Irresistible Brand on [...]

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