Social Media Strategy and Training - specializing in restaurants and entrepreneurs
As a restaurant, you strive to create the best meals possible and keep your establishment full every night with happy diners (and make money!) But customers want a little more, something called the “Cheers” factor. They want to go where everyone knows their name, but ultimately they want to feel special, to be heard, and [...]
I’ve always liked the smart aleck question/analogy “what’s the ROI of your telephone?” You don’t know when that phone is going to ring (or if!) but you have to have one in case people want to reach you that way. It’s the same with social media – so why stress out about the ROI (return [...]
As a restaurant, you know your customers are using social media tools such as Twitter and Facebook. As a restaurant social media consultant, I know my customers (restaurant owners/chefs) often aren’t using social media because “I don’t have time for that” or “I don’t know what to say” or “my customers don’t care.” So build [...]
I’m sure by now, most of you are familiar with Groupon, the collective buying discount service that offers huge discounts on things to do, eat and buy in local communities. And, no doubt you are aware of the multitude of Groupon ”clones” such as Living Social, Tippr, Rue La La, Plum District, Ideal Network and Urban [...]
One of the common complaints I often hear from my restaurant clients – or potential clients – is that they lack the time, personnel and/or web access to successfully use Twitter to promote their business. My suggestion – have your host/hostess use a smartphone or netbook computer at the check-in point of the restaurant – was [...]
Welcome! I am a social media strategist and trainer, and have helped hundreds of restaurants, food companies, and entrepreneurs increase their customer base and gain visibility through Twitter, Facebook, blogging and other social media tools.
As an entrepreneur who operated my own successful personal chef business (The Incredible Chef) for 6 years and also enjoyed 15 years in corporate and sports marketing/PR, I create powerful strategies to blend online and offline marketing activities for businesses. I have a particular passion and expertise in working with restaurants and food-related businesses, and have married my two primary loves – food and marketing – into one very smart business!