Create Bigger Buzz, Fill Your Tables and Make More Money Using Social Media
It was a day full of Willy Wonka moments. From the playful and creative costumes worn by many of the competitors, to the crystal clear crisp cold Seattle morning, to the Amazing Race-like mad dash through the city, to the culmination on a postcard perfect day atop Kite Hill at Gasworks Park, to the big [...]
Obviously, every restaurant can’t be Canlis, the grand old lady of Seattle fine dining. While your restaurant might not boast a wonderful, award-winning 60-year history, you can learn some solid best practices from their current talk-of-the-town “hidden menu” contest and apply them in an appropriate way to your social media efforts. Here are 10 lessons [...]
You’d have to be living in a cave to have missed all the excitement and chatter surrounding Canlis Restaurant over the past 10 days. The iconic Seattle restaurant is celebrating its 60th birthday by hiding replicas of its 1950 menus at various historic spots all over the city, and issuing daily clues via social media as [...]
Canlis is One Smart Cookie – particularly when it comes to their latest promotion which celebrates their upcoming 60th birthday. The highly-regarded fine dining restaurant has outdone itself with the “Canlis Menu” contest and I especially love their tactic of running it entirely via social media! Here’s the scoop: Brothers Mark and Brian Canlis have [...]
No, but yes. Huh? This is one of my pet peeves in social media. And be forewarned – you may not agree with me! My pet peeve – or at least, strong dislike – are those social media users who post messages on Twitter via Facebook BUT never come to Twitter engage in follow up conversation. [...]
I have married my two primary loves - food and marketing - into one very smart business, called One Smart Cookie Marketing. I create powerful strategies to blend online and offline marketing activities for restaurants and entrepreneurs, which helps them make more money. I've taught hundreds of restaurants, food companies, and entrepreneurs how to increase their customer base and gain visibility through Twitter, Facebook, blogging and other social media tools. It works and I can show you how to make it work for you!
