Create Bigger Buzz, Fill Your Tables and Make More Money Using Social Media
As a restaurant, you strive to create the best meals possible and keep your establishment full every night with happy diners (and make money!) But customers want a little more, something called the “Cheers” factor. They want to go where everyone knows their name, but ultimately they want to feel special, to be heard, and [...]
I’ve always liked the smart aleck question/analogy “what’s the ROI of your telephone?” You don’t know when that phone is going to ring (or if!) but you have to have one in case people want to reach you that way. It’s the same with social media – so why stress out about the ROI (return [...]
As a restaurant, you know your customers are using social media tools such as Twitter and Facebook. As a restaurant social media consultant, I know my customers (restaurant owners/chefs) often aren’t using social media because “I don’t have time for that” or “I don’t know what to say” or “my customers don’t care.” So build [...]
I typically hate surprises – but the one that landed on December 29 might change my mind forever on the joy of being surprised! Thanks to the lovely award-winning food blogger Linda Miller Nicholson, also known as Salty Seattle on both her blog and Twitter, I was inexplicably listed as one of the 11 Sexiest [...]
Seattle is all abuzz about Seattle Restaurant Week (SRW), a promotion that runs through Oct 27 at more than 150 local restaurants. But most of the talk you hear on social media and the web is about how diners in Seattle can take advantage of the great deals during SRW - but how about the ways restaurants [...]
I have married my two primary loves - food and marketing - into one very smart business, called One Smart Cookie Marketing. I create powerful strategies to blend online and offline marketing activities for restaurants and entrepreneurs, which helps them make more money. I've taught hundreds of restaurants, food companies, and entrepreneurs how to increase their customer base and gain visibility through Twitter, Facebook, blogging and other social media tools. It works and I can show you how to make it work for you!
