Create Bigger Buzz, Fill Your Tables and Make More Money Using Social Media
It’s no big secret that I’m a huge pumpkin fan. And my friends and colleagues often email me anytime they find a new pumpkin item on a local restaurant menu or see a new recipe that I just must try. So you might rightly assume that October is one of my favorite times of the [...]
I have a soft spot for a very special food event called Foodportunity. It’s produced quarterly by the fabulous Keren Brown (@franticfoodie on Twitter), and brings together a variety of restaurants, food companies and Seattle-area “foodies”. It’s an opportunity to meet and greet, try samples of fabulous food and just generally indulge. It’s the venue I found [...]
One of the common complaints I often hear from my restaurant clients – or potential clients – is that they lack the time, personnel and/or web access to successfully use Twitter to promote their business. My suggestion – have your host/hostess use a smartphone or netbook computer at the check-in point of the restaurant – was [...]
I’m doing some research for a client for their St. Patrick’s Day menu, and I’m a bit stumped. It seems there are a few dishes that are a “given” for that holiday, but I’m looking for something a little more inspiring. Can you help? Obviously, corned beef and cabbage would make the list, along with some [...]
Sometimes it’s good to be reminded of the basics, such as, what exactly are we doing here on social media? I listened in on a teleseminar presented by the National Restaurant Association this week, and Stacey Kane, director of marketing for California Tortilla, presented some great, simple tips about why restaurants should care about and use social [...]
I have married my two primary loves - food and marketing - into one very smart business, called One Smart Cookie Marketing. I create powerful strategies to blend online and offline marketing activities for restaurants and entrepreneurs, which helps them make more money. I've taught hundreds of restaurants, food companies, and entrepreneurs how to increase their customer base and gain visibility through Twitter, Facebook, blogging and other social media tools. It works and I can show you how to make it work for you!
