Social Media Strategy and Training - specializing in restaurants and entrepreneurs
No, but yes. Huh? This is one of my pet peeves in social media. And be forewarned – you may not agree with me! My pet peeve – or at least, strong dislike – are those social media users who post messages on Twitter via Facebook BUT never come to Twitter engage in follow up conversation. [...]
I’m excited to announce the new, improved identity of the former Incredible Chef persona that used to grace these pages – please welcome One Smart Cookie Marketing! One Smart Cookie Marketing focuses on making other “smart cookies” look smart. Utilizing the appropriate marketing and social media tools, we help thought leaders, experts, influencers, and gurus get [...]
Sometimes it’s good to be reminded of the basics, such as, what exactly are we doing here on social media? I listened in on a teleseminar presented by the National Restaurant Association this week, and Stacey Kane, director of marketing for California Tortilla, presented some great, simple tips about why restaurants should care about and use social [...]
I just love, love, love what my ”right coast” colleague Lara Dickson does at Twitter For Restaurants. Besides constantly beating me to the punch with great ideas for restaurants on how to use social media in creative ways, she is just one smart cookie. And so today, I am taking my fork, reaching across the table and stealing [...]
Since we’re all foodies here, I have a question for you. If you went to a restaurant and the menu was presented in a “news ticker” style – one long enormous random list that scrolled on endlessly and rapidly - how long would it take you to get frustrated and leave? And isn’t that how some [...]
Welcome! I am a social media strategist and trainer, and have helped hundreds of restaurants, food companies, and entrepreneurs increase their customer base and gain visibility through Twitter, Facebook, blogging and other social media tools.
As an entrepreneur who operated my own successful personal chef business (The Incredible Chef) for 6 years and also enjoyed 15 years in corporate and sports marketing/PR, I create powerful strategies to blend online and offline marketing activities for businesses. I have a particular passion and expertise in working with restaurants and food-related businesses, and have married my two primary loves – food and marketing – into one very smart business!