Social Media Strategy and Training - specializing in restaurants and entrepreneurs
Dear Edmonds (or other small town) Business Owners: Would any of the following benefits be helpful to your business? increased exposure increased traffic on your website better search engine results new partnerships qualified leads improved sales reductions in marketing costs Well why not have them all?! According to a recent study, you can – if [...]
Guest Post by Leslie Irish Evans (NOTE: My good friend and colleague Leslie Irish Evans is one of my favorite gourmands – “one who is excessively fond of eating and drinking” and she is a crazy active social media enthusiast. She has built her community “Peeling Mom Off The Ceiling” to a following of nearly [...]
Social media is all about personalization, interaction, and engagement. So tell me, do you think a robot would be a good social media user? Me either, which has me wondering…. Why do so many individuals and businesses utilize automation in their social media activities? What that means is they post a message on Facebook and “push” [...]
It was a day full of Willy Wonka moments. From the playful and creative costumes worn by many of the competitors, to the crystal clear crisp cold Seattle morning, to the Amazing Race-like mad dash through the city, to the culmination on a postcard perfect day atop Kite Hill at Gasworks Park, to the big [...]
Obviously, every restaurant can’t be Canlis, the grand old lady of Seattle fine dining. While your restaurant might not boast a wonderful, award-winning 60-year history, you can learn some solid best practices from their current talk-of-the-town “hidden menu” contest and apply them in an appropriate way to your social media efforts. Here are 10 lessons [...]
Welcome! I am a social media strategist and trainer, and have helped hundreds of restaurants, food companies, and entrepreneurs increase their customer base and gain visibility through Twitter, Facebook, blogging and other social media tools.
As an entrepreneur who operated my own successful personal chef business (The Incredible Chef) for 6 years and also enjoyed 15 years in corporate and sports marketing/PR, I create powerful strategies to blend online and offline marketing activities for businesses. I have a particular passion and expertise in working with restaurants and food-related businesses, and have married my two primary loves – food and marketing – into one very smart business!