Social Media Strategy and Training - specializing in restaurants and entrepreneurs
You’d have to be living in a cave to have missed all the excitement and chatter surrounding Canlis Restaurant over the past 10 days. The iconic Seattle restaurant is celebrating its 60th birthday by hiding replicas of its 1950 menus at various historic spots all over the city, and issuing daily clues via social media as [...]
Canlis is One Smart Cookie – particularly when it comes to their latest promotion which celebrates their upcoming 60th birthday. The highly-regarded fine dining restaurant has outdone itself with the “Canlis Menu” contest and I especially love their tactic of running it entirely via social media! Here’s the scoop: Brothers Mark and Brian Canlis have [...]
I always get a laugh from the signs and bumper stickers that say “Honk if you love Jesus; text while driving if you want to meet him”. And I was an early adopter of Oprah’s “No Phone Zone” pledge, long before laws were passed in Washington State to ban texting while driving. I admit it is very hard to train [...]
One of the common complaints I often hear from my restaurant clients – or potential clients – is that they lack the time, personnel and/or web access to successfully use Twitter to promote their business. My suggestion – have your host/hostess use a smartphone or netbook computer at the check-in point of the restaurant – was [...]
I love it when companies have fun with their social media promotions. It’s easy to toss out a special price or discount code, but it takes some creativity and imagination to create a themed approach to reward your fans and followers. And did I find a good one this week, from the Fairmont Empress Hotel in [...]
Welcome! I am a social media strategist and trainer, and have helped hundreds of restaurants, food companies, and entrepreneurs increase their customer base and gain visibility through Twitter, Facebook, blogging and other social media tools.
As an entrepreneur who operated my own successful personal chef business (The Incredible Chef) for 6 years and also enjoyed 15 years in corporate and sports marketing/PR, I create powerful strategies to blend online and offline marketing activities for businesses. I have a particular passion and expertise in working with restaurants and food-related businesses, and have married my two primary loves – food and marketing – into one very smart business!