The ABCs of Social Media for Restaurants (pt 3)
As a restaurant, you strive to create the best meals possible and keep your establishment full every night with happy diners (and make money!) But customers want a little more, something called the “Cheers” factor. They want to go where everyone knows their name, but ultimately they want to feel special, to be heard, and [...]
The ABCs of Social Media for Restaurants (pt 2)
I’ve always liked the smart aleck question/analogy “what’s the ROI of your telephone?” You don’t know when that phone is going to ring (or if!) but you have to have one in case people want to reach you that way. It’s the same with social media – so why stress out about the ROI (return [...]
The ABCs of Social Media for Restaurants (pt 1)
As a restaurant, you know your customers are using social media tools such as Twitter and Facebook. As a restaurant social media consultant, I know my customers (restaurant owners/chefs) often aren’t using social media because “I don’t have time for that” or “I don’t know what to say” or “my customers don’t care.” So build [...]
Who me? Sexiest food peeps in Seattle? Thank you!
I typically hate surprises – but the one that landed on December 29 might change my mind forever on the joy of being surprised! Thanks to the lovely award-winning food blogger Linda Miller Nicholson, also known as Salty Seattle on both her blog and Twitter, I was inexplicably listed as one of the 11 Sexiest [...]
11 Ways Restaurants Can Use Social Media During Restaurant Week
Seattle is all abuzz about Seattle Restaurant Week (SRW), a promotion that runs through Oct 27 at more than 150 local restaurants. But most of the talk you hear on social media and the web is about how diners in Seattle can take advantage of the great deals during SRW - but how about the ways restaurants [...]
Welcome! I am a social media strategist and trainer, and have helped hundreds of restaurants, food companies, and entrepreneurs increase their customer base and gain visibility through Twitter, Facebook, blogging and other social media tools.
As an entrepreneur who operated my own successful personal chef business (The Incredible Chef) for 6 years and also enjoyed 15 years in corporate and sports marketing/PR, I create powerful strategies to blend online and offline marketing activities for businesses. I have a particular passion and expertise in working with restaurants and food-related businesses, and have married my two primary loves – food and marketing – into one very smart business!