As a restaurant, you strive to create the best meals possible and keep your establishment full every night with happy diners (and make money!) But customers want a little more, something called the “Cheers” factor.  They want to go where everyone knows their name, but ultimately they want to feel special, to be heard, and [...]

I’ve always liked the smart aleck question/analogy “what’s the ROI of your telephone?”  You don’t know when that phone is going to ring (or if!) but you have to have one in case people want to reach you that way.  It’s the same with social media – so why stress out about the ROI (return [...]

As a restaurant, you know your customers are using social media tools such as Twitter and Facebook. As a restaurant social media consultant, I know my customers (restaurant owners/chefs) often aren’t using social media because “I don’t have time for that”  or “I don’t know what to say” or “my customers don’t care.” So build [...]