Blog

Groupon gets personal – and it’s a good thing

Some of you may remember me questioning Groupon in the past for their obvious consumer appeal, yet lack of significant benefit for business owners.  We’ll I’m here today to take... Read More

Are you a Smart Cookie? Half-Baked? Or just a crumb?

People love visuals. And people love food.  And food analogies that create a vivid mental image seem to really resonate with my readers. And so, a new recipe for my blog has been... Read More

4 reasons you must read “Branding Basics for Small Business”

I must admit I’ve often been confused about the difference between branding, marketing and advertising.  And with nearly 15 years of public relations experience and my current profession of social media... Read More

5 great reasons to buy an iPad for your restaurant

One of the common complaints I often hear from my restaurant clients – or potential clients – is that they lack the time, personnel and/or web access to successfully use... Read More

Twitter-ific specials for hotel followers

I love it when companies have fun with their social media promotions.  It’s easy to toss out a special price or discount code, but it takes some creativity and imagination... Read More

Can 10 words really tell us who you are?

I say yes.  And less is more. After reading an appropriately short blog post by Laura Petrolino at Flying Pig Communications this week, I was inspired to think through how someone could... Read More