I must admit I’ve often been confused about the difference between branding, marketing and advertising.  And with nearly 15 years of public relations experience and my current profession of social media... Read More

One of the common complaints I often hear from my restaurant clients – or potential clients – is that they lack the time, personnel and/or web access to successfully use... Read More

I love it when companies have fun with their social media promotions.  It’s easy to toss out a special price or discount code, but it takes some creativity and imagination... Read More

I say yes.  And less is more. After reading an appropriately short blog post by Laura Petrolino at Flying Pig Communications this week, I was inspired to think through how someone could... Read More

I’m sure by now, most of you are familiar with Groupon, the collective buying discount service that offers deals on things to do, eat and buy in your city. Now... Read More

No, but yes.  Huh?  This is one of my pet peeves in social media.  And be forewarned – you may not agree with me! My pet peeve – or at least,... Read More