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4 reasons you must read “Branding Basics for Small Business”

I must admit I’ve often been confused about the difference between branding, marketing and advertising.  And with nearly 15 years of public relations experience and my current profession of social media advisor, that’s a bit embarrassing. But thanks to branding whiz Maria Ross’ new book “Branding Basics for Small Business-How To Create an Irresistible Brand on […]

Introducing: One Smart Cookie Marketing

I’m excited to announce the new, improved identity of the former Incredible Chef persona that used to grace these pages – please welcome One Smart Cookie Marketing! One Smart Cookie Marketing focuses on making other “smart cookies” look smart.  Utilizing the appropriate marketing and social media tools, we help thought leaders, experts, influencers, and gurus get […]

Social media – why use it and how to start

Sometimes it’s good to be reminded of the basics, such as, what exactly are we doing here on social media?  I listened in on a teleseminar presented by the National Restaurant Association this week, and Stacey Kane, director of marketing for California Tortilla, presented some great, simple tips about why restaurants should care about and use social […]

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