Who You Are
You cook, bake, brew, and pickle with the best of them, and you’re ready to go from small and local to big and national. You’ve been building this business in your spare time, keeping your corporate paycheck until the orders pour in. You spend nights, weekends, and vacations to plan and experiment, and you’re exhausted. You’ve poured your life savings into your dream, and it scares your pants off. You know your product can change people’s lives (preservative-free, organic, local, low sugar, kid-friendly, allergy-sensitive) and that fuels your passion to be the best in the market. You’ve sold at your local farmer’s market and done demos at local events, and now you’re ready to play a bigger game. Having tested the demand for your unique product and proven your concept to your satisfaction, you’re ready to monetize your new business.
Without a background in food sales, this could turn into an expensive hobby. Having a great recipe is only the first step to success. As you’ve seen up close, the food world is a competitive one, dominated by big brands with big budgets, and you stay awake nights wondering how to compete with those deep pockets. Now that your product is perfected, the hardest part for you is building relationships with new customers and creating a true following. You have a delicious product but you need visibility — yesterday.