Who You Are
You’ve put everything you had into opening a restaurant. It was your life’s dream, and it took everything you had to get things going. When do you get to rest? Oh, right: never! You have a great chef, a great location, and a great concept, but no matter how hard you work, you’re not getting the hordes of adoring fans you deserve. You got some positive media mentions when you first opened, and visitors hit your website and your Facebook page, but business has slowed. You know how delicious your food is, but if no one knows about it, you have no business. You want to fill your restaurant every night and have “talk of the town” status, pronto!
Marketing is a bit of a mystery to you. You are super-passionate about food — it’s your calling — and you’ve poured your heart and soul into your restaurant. You work 12-14 hours a day because you love what you do, but no matter how tired you are, fear of empty tables keeps you up at night. You feel crunched for time and money to spend on marketing, and you’ve heard building buzz via social media is crucial to your success, but how do you make that happen? Getting your delicious dishes on the table in front of happy guests while finding the time to market is an all-consuming puzzle.