Who You Are
You’re smart, quick to learn, and an expert in your field. You love the freedom and control of running your own business, but where are the clients you crave? Since you “are” your business, wearing far too many hats, it’s tough to work with clients AND find the time needed to market wisely. You wish there was an easier way to keep the pipeline full, strengthen your network, and make it easier for potential clients to find you. The reality is you work more and make less money than in your old corporate job, and you need more clients — pronto.
It’s great being your own boss, but it also means you’re the one in charge of everything. Marketing is key to bringing in more business, as you know, but what’s with all the options — especially social media? Ever-changing trends, new jargon to learn, and skills you have to keep sharp. You have no freakin’ idea how to get your name out in front of potential clients, and you’re up at night wondering when the calls and emails will finally start rolling in. There’s not enough hours in the day for everything you need to do, and it’s easy to get distracted and lose focus. That’s not surprising when you’re trying to do it all yourself, without a strategic plan that is both easily repeatable and results in more clients. Does this mean you’re going to have to get a (gulp) job?.