Who You Are
Youāre smart, quick to learn, and an expert in your field. You love the freedom and control of running your own business, but where are the clients you crave? Since you āareā your business, wearing far too many hats, itās tough to work with clients AND find the time needed to market wisely. You wish there was an easier way to keep the pipeline full, strengthen your network, and make it easier for potential clients to find you. The reality is you work more and make less money than in your old corporate job, and you need more clients ā pronto.
Your Challenges
Itās great being your own boss, but it also means youāre the one in charge of everything. Marketing is key to bringing in more business, as you know, but whatās with all the options ā especially social media? Ever-changing trends, new jargon to learn, and skills you have to keep sharp. You have no freakinā idea how to get your name out in front of potential clients, and youāre up at night wondering when the calls and emails will finally start rolling in. Thereās not enough hours in the day for everything you need to do, and itās easy to get distracted and lose focus. Thatās not surprising when youāre trying to do it all yourself, without a strategic plan that is both easily repeatable and results in more clients. Does this mean youāre going to have to get a (gulp) job?.