Have you ever wondered which Seattle restaurant has the most Twitter followers? I did the research three years ago after a client inquired about where they ranked among Seattle restaurants – and three years is an eternity in the rapidly evolving world of social media, so it’s time to revisit the list.
Obviously numbers don’t tell the whole story and there are many reasons why one restaurant may have 5000 followers and another might have only 500 – and they could be equally successful establishments. It’s not a popularity contest by any means and just like in your restaurant, quality trumps quantity.
But if you are going to use Twitter (and other social media tools) to fill the seats in your restaurant, then your number of followers does matter to some degree. Just like it matters to Pete Carroll whether 5,000 fans or 50,000 fans show up to a Seahawks home game!
I’ve broken down the list into three categories – restaurants, food trucks and fast casual dining. I did not include national chain restaurants (Gordon Biersch, Benihana, etc) unless they use a local Twitter account (@HardRockSeattle). I apologize up front for anyone I might have overlooked, and please note your corrections/additions in the comments below!
Leslie Irish EvansFebruary 20, 2013 11:23 am
Happy but not surprised to see Ron Zimmerman (@herbguy) up at the top for restaurants. He TOTALLY GETS social media and does a great job of building relationships with his followers.
Karen RosenzweigFebruary 20, 2013 11:32 am
Agreed! My only question is how many people have tried to search for The Herbfarm on Twitter and can’t find it because it’s @herbguy?? Could be that they’d have tons more followers if it was easier to find 🙂